Bigger Results & Smarter Advertising!

TSM Onboarding & Campaigns

We’re changing the way we bring you leads, with Multi-Platform Advertising, Lead Automation, Dedicated Marketing Funnels, Advanced AI, and Easy to Follow Reporting.

Welcome!

Consider this a HUGE welcome to you from our team here at Think Big Marketing - we’re very excited to start working with you on your new campaigns with LP® Smartside.

Use this site as your resource and guide on what you can expect from working with Think Big, and discover how our campaigns are run, and how your business can take advantage of every lead that you get.

We'll cover:

What you can expect with your campaigns.
Our process and how we work.
Campaign Types - How you can market your territory, and your LP® Partners
How you access your leads.
Our TSM Advantage - What you can expect.
Our TSM Roadmap - What we're working on to make your life easier.
and How to get in touch if you have any questions.

Want to learn a little more about our team,

click on the dropdown below.

Learn More About Us Here At Think Big Marketing

Think Big has been in the online marketing game for over 18 years. Building, delivering, and launching thousands of digital online campaigns, all while managing hundreds of thousands of dollars in ad spend for clients across North America.

While we have expertise in many industries, over the last 3 years we have had the privilege of working with and growing with LP® Smartide. Building powerful, robust marketing campaigns for hundreds of LP® Partner Installers, Dealers, and Homebuilders, as well as LP® Corporate and TSMs.

Our goal is to help you, as an LP® TSM, grow your territory, build brand awareness, and even generate leads for the businesses you bring under your wing. We manage everything from ad spend and lead management to reporting and contact follow-up as you bring in new partners.

We've developed an impressive and exciting lead-capture system that is producing some of the best results in the LP ecosystem.

Together we can build a powerful and profitable community where LP® Smartside is a household name, and your partners love the results we get them as they take their businesses to new heights.

Our Mission Is To Get Your Partners Leads…

Our goal is to help you get more customers for your business, and help you sell more LP® Smartside to those customers. We manage everything from ad spend and lead management to reporting and contact follow-up as you bring in new partners.

We've developed an impressive and exciting lead-capture system that is producing some of the best results in the LP® ecosystem.

Together we can build a powerful and profitable community where LP® Smartside is a household name, and you love the results we get as you take your businesses to new heights.

The TSM Advantage

We love the relationships we’ve built with our TSMs.

You’re the backbone of our relationship with LP®. That’s why we’ve built systems to make it as easy as possible for you to get your partners the marketing they need, while giving you confidence they’re in good hands.

When you work with us at Think Big Marketing, we’ll set you up with your own Onboarding system designed to take the hassle out of bringing on new LP® partners. Because our systems grow as you do, we’re always open to feedback and requests to optimize how we do what we do so that we can help you better.

If you have an idea for a new campaign, simply let us know, and our team will get working on the details.

New Campaigns:

With each partner you bring on that works with Think Big, the process is as follows.

Fill out onboarding form with new partner information
- Whether they’re an installer, dealer, or home builder
Our team gets to work building out assets for your particular campaign- including landing pages, ad copy and a structured budget unique to every campaign.
After assets are ready to go we send to you (and the brand partner if applicable) for approval before everything goes live.
After Approval - We launch, the campaign goes live, and your new partner is notified every time a lead comes in. For some campaigns where the TSM is the point of contact, you’ll be notified as leads come in.
Ongoing access to reporting.
- Like we stated above - Reporting is crucial to a good marketing campaign. You’ll have immediate and ongoing access to the individual campaign dashboard as leads are delivered to your partners, and you’ll receive additional reports from our team as the campaign progresses.
After a campaign wraps up, our team puts together a final report for your records.

Individual TSM Records/Assets:

Currently, we house all campaigns, along with launch dates, links to each campaign dashboard, creative, invoices, onboarding forms, reporting documents, and all other important metrics, in each TSM’s own individual spreadsheet. (Fancy, we know:)

Campaign Process Overview

While we have a ton of research and ad analytics dialed in from hundreds of LP® campaigns,

our process remains the same for every new campaign we begin.

Market Research - Apply that to our LP® Marketing Strategy,

Design Assets, Build Pages & Add Your Branding,

Run Ads through various platforms,

and Modify as the Market Dictates.

Then Provide Reporting Back To You and Your TSM on campaign progress & results.

Getting Started With Think Big Is Easy!

Speed to lead is how fast you respond to new leads that come in - The goal is to get back them in under 5 minutes.

At Think Big Marketing, we are all about Speed to Lead - not only do we generate awareness of your brand, but we also help your LP® partners get more targeted and qualified leads they need for their businesses to grow.

Whether it’s a co-branded campaign, national campaign, or a local event, we have the expertise and experience to launch your campaign with a bang.

Our LP® lead campaigns focus on Google Search and Meta advertising, backed by customer follow-up, digital phone number forwarding, and a robust lead management system we’ve built specifically for LP® TSMs and LP® partners.

Our Team Will Create For Your Partners:

Their own dedicated landing page with a slight variation to showcase their own brand
A digital phone number we can use to track calls and automatically forward to their business.
Their own dedicated connection to our lead management system, designed and built for LP® Partners, enabling them, and you to easily track and manage all of their leads.
Using a combination of Google AdWords and Meta advertising, years of LP® experience and latest trends, we craft a compelling campaign designed to generate new leads for their business.
Geographically targeted ads in the their area.
Craft and launch a campaign to help generate new leads and sales for a multitude of LP® products.

Dedicated Landing Pages

A dedicated landing page for each campaign ensures you are getting the leads that are right for you.

Whether a lead calls, or fills out a form, you are notified immediately and that lead is captured and sent to you.

We build your partners thier own landing page (mini lead capture website) in our marketing system so that we can drive traffic to a page that is specifically for them, with a message we know converts.

We don't want to confuse contacts by sending them to your LP® Partner's actual website, as we're targeting leads for a specific reason. They’re looking for siding, or they’re looking for someone to install that siding for them.

Because they usually have questions and want to talk to an expert - your partner's team - we provide them with channels they can easily use to get in direct contact with your business.

This ultimately eliminates confusion on their part, and boosts conversions from new leads.

Campaign Types & Assets

National or Regional Multi-Location Campaigns

We have pushed the boundaries on what is possible when it comes to generating leads for LP® Smartside and your target LP® partners- Especially when it comes to multi-location campaigns.

Our multi-location campaigns have been very successful. Run nationally across Canada for both installers and dealers.

Regionally in smaller markets such as the Pacific North West, Western Canada, or Texas- and even for some partners with multiple locations such as Kenyon Noble, and Home Hardware- this system is a keeper!

We have built a custom solution to segment leads by postal code or ZIP code via phone call or form submission- and connect them with the closest business that meets their needs in real time.

Co-Branded Campaigns

Co-Branded campaigns connect customers with specific LP® Partner installers and dealers through custom-built landing pages showcasing each partner's unique style, branding, logos, and imagery.

All Co-Branded Campaigns

Each Dealer, Installer, or Homebuilder receives:

Their own dedicated landing page with a slight variation to showcase their own brand.
A digital phone number we can use to track calls and automatically forward to the business.
Their own dedicated connection to the lead management system we designed and built for LP® TSMs and Partners, enabling them to easily track and manage all their leads.
Using a combination of Google AdWords and Meta advertising, years of LP® experience and latest trends, we craft a compelling campaign designed to generate new leads for each installer.
Geographically targeted ads in the partner’s area. Craft and launch a
campaign to help generate new leads and sales for a multitude of LP® products.

Co-Branded Installers Campaigns

This type of campaign focuses on connecting homeowners with siding contractors using LP® Smartside Installers in their area.

Co-Branded Dealer Campaigns

This type of campaign focuses on connecting homeowners, contractors/pro’s, and builders with LP® Smartside Dealers in their area. Using a combination of Google AdWords and Meta.

Co-Branded Home Builder Campaigns

This type of campaign focuses on connecting leads with home builders in their area via Google AdWords and Meta Advertising.

Event Funnels and Tradeshow Campaigns

Capture leads or generate interest for your event.

Event funnels help you drive awareness for Trade Shows, Lunch and Learns, or any other short-term campaign where you need registrations for an event They are also very powerful in collecting lead information at an event! No more scraps of paper with handwritten email addresses to try to decipher!

These campaigns are built around a custom landing page to capture leads, with QR code for print in order to drive traffic to your event page and capture leads for further follow-up before, during, or after an event.

Awareness Campaigns

Driving awareness to LP® Corp for LP® Siding Products.

Think Big Awareness campaigns drive traffic to the LP® corporate website, or to online content to further generate brand awareness in a specific geographic area. Focusing more on general awareness and local branding, we target specific areas to boost interest in your campaigns by building familiarity and knowledge of the LP® brand.

Durability, Sustainability, Hail & Extreme Weather Campaigns

Getting Customers Help When or Before They Need it Most.

Across North America we’re no stranger to extreme weather events. Those events call for siding that can handle it all, but not every geographic area is the same. With our Extreme weather campaigns, we can target a section of the country during those times of year when weather is at its worst.

From tornadoes and high wind to extreme humidity and heat, and let’s not forget- golf ball-sized hail→ each campaign can target your area with a campaign that is timely, with a message that hits home.

Awareness Campaigns

Driving awareness to LP® Corp for LP® Siding Products.

Helping your partners convert leads to customers.

Speed to Lead and So Much More...

Speed to lead is how fast you respond to new leads that come in - The goal is to get back them in under 5 minutes.

We've built a system that notifies your partners immediately when a new lead comes in, and provides them with the tools to get in touch as quickly as possible.

At Think Big Marketing, we are all about Speed to Lead - not only do we generate awareness of your brand, but we also help you get more targeted and qualified leads for your businesses to grow.

The flow is as follows:

Qualified Lead Sees & Clicks on Meta or Google Ad
Lead is then Directed to Your Dedicated Landing Page
Lead Fills Out Form or Chooses to Call Your Business
Lead is Captured and Emailed Details if they filled out the form
You are emailed with Lead Information
You are emailed a link to your lead management system
You follow up with lead to convert them to a customer.

Multi-Platform Advertising

Meta (Facebook/Instagram) and Google

To get in front of your customers you need to spend time where they are. Google for when they're searching for an siding installer or dealer, and Meta for retargeting and catching those leads scrolling at night.

If you want a successful advertising campaign in today’s online world, you need to focus on multiple platforms. Your leads aren’t all in one place, and neither are their search preferences.

For example, a potential lead on Meta may not be aware yet that they need new siding, or maybe not aware of what brand would work best for them. While a lead on Google may be actively searching for a product to suit their geographic, design, and weather needs.

You need to be ready for both scenarios; that’s why over the last few years, working with LP® we have developed a robust and effective marketing strategy that uses high-quality assets and imagery, along with the right messaging and targeting to get in front of the right leads no matter where they are in the customer journey.

Utilizing the Latest in AI Voice and AI Workflows

AI has come a long way, and while some customers don't love it, the adoption rate of AI assistants by leads makes Voice AI a no brainer.

We have developed a powerful AI Voice assistant that integrates with our National Multi-Location campaigns to deliver quick results over the phone.

As a call comes in, our Voice AI (Susan & Veronica) asks leads a few simple questions. It then queries our system to find the perfect fit/partner for their siding needs.

Whether it’s an installer, dealer, or LP® Corporate our Voice AI system answers all questions related to your products swiftly, and professionally every single time. It seamlessly transfers the caller to the right business, sends the lead a text with the proper business information, and the business the lead information for proper follow up. All while adding that new lead to our lead management system.

Automated Follow-up and Easy-to-Use Lead Management

Letting your LP® Partner's leads know they've received their request is as important as getting them to click.

Speed-to-lead doesn’t work if there’s no way to track and follow up on leads.

That’s why our team built a proprietary system to track and segment leads as they come in. Giving each business and TSM access to lead sheets and reporting so they can make sure they’ve followed up with each lead, whether they caught them on the first pass through, or need to call them back.

Our lead management system makes it easy for your LP® Partners to track leads and convert them to paying customers.

After every lead comes in we'll:

Send the lead an email or a text
Send you an email or a text (if required)
Add the lead to your lead management reporting dashboard
Send the business a link directly to thier leads, so they never have to search for their leads again.

Your Digital Phone Number

By using a digital number we open the gates to better reporting, better lead management, and better follow up.

The digital number forwards directly to any line in the business, provides call transcripts, and engages marketing automations.

When your target market likes to call you, what do you do?

You build a digital system to track and forward phone calls via digital numbers, so that you know who calls, what they called about, and when they called, ensuring the lead reaches the business in a timely manner.

Not everyone wants to fill out a form, a lot of leads still prefer to call when it comes to getting the siding info they need quickly. That’s why we’ve implemented a system to take calls online via the business's co-branded marketing funnel or through Google Local Service and Call Extension ads to forward directly to the business in real time.

Lead information is captured when possible, and their phone numbers are stored in the Lead Management System for the business and TSM.

Each lead is followed up on, and the business receives a report on each caller who comes through, with a personal link to their lead management sheet.

Up To Date Reporting

Better reporting leads to better marketing - when you know your numbers, we can make decisions that are best for your campaign.

You feel better, and we feel better because you know exactly what is going on.

The backbone of every marketing campaign is knowing your numbers. While other agencies may be happy with giving you a vague report every 60+ days, at Think Big Marketing we prioritize reporting that matters.

From individual documents showcasing ads we launched, valuable metrics, lead reports, and all other important campaign metrics- our team puts in the work to make sure you and your partners know exactly where you stand on every campaign.

On Our Roadmap:

Launch August 1st,2026

LP X Think Big- Custom Automated Reporting System

A landing page that will help educate all brand partners on our campaigns, what to expect, our process, FAQs, and more, to fully educate everyone on these campaigns and what they can expect. This will also be an additional resource they can use to learn how to capitalize on their own organic marketing strategies, increase their Google reviews, rank higher on Google, and much more.

LP X Think Big—--> TSM Custom Portal

We are almost ready to launch a custom LP® Smartside password-protected online portal for each individual TSM, where they can find all the important information listed above in a more organized fashion. (We can’t wait! If we can ditch a spreadsheet- we are game. This is a lot of information to organize; we are almost there.)

Launch September 1st,2026

LP X Think Big- Custom Automated Reporting System

Our team is working on an automated reporting dashboard where each individual TSM and their partners, if they wish- will have access to any metrics they want- in real time!

Your Local LP® SmartSide® Dealer

For more than 60 years LP Smart Side has been the choice among industry professionals. The Roofmart name was first registered in 1969, but our roots actually go back farther than that growing to become one of the largest roofing suppliers in Canada.

We never stop looking for ways to improve our service and customer relations. We count on all our employees to deliver on our promise of quality and maintain our tradition of excellence. As a Canadian company we know the Canadian roofing industry and source products that best suit the Canadian building standards and environment in your area. For decades, we’ve been at your service with top quality products at the best possible prices. Roofmart backs these products with excellent customer service and sales people to assist with all your roofing and siding needs. You’ll find everything you need for your roofing and siding projects right here under one roof ours!